Overview
CRM Assistant, Travel Retail Asia (Contract) Jobs in Hong Kong, Hong Kong SAR at Hermès
Title: CRM Assistant, Travel Retail Asia (Contract)
Company: Hermès
Location: Hong Kong, Hong Kong SAR
General Role
This position is responsible for the administration of all CRM functions in the region and to provide recommendations or solutions to maintain and build strong customers’ recruitment, retention and loyalty.
Main Responsibilities
CRM Database Maintenance
Account merging and data clearance to improve data quality of the database.
Communicate with other subsidiaries for cross-store merging and with the stores for feedback on data entry quality.
CRM Activations
Adapt the group segmentations to the local strategic needs, focus on the targeted segments and coordinate corresponding action plans.
Execute CRM activation plans to improve recruitment, retention and loyalty rate, measure effectiveness and follow up plans.
Clienteling Activities
Support outreach campaigns through one-to-many or one-to-one communication channels including outreach lists, assets building and reporting.
CRM Analysis and Reporting
Prepare and present monthly CRM dashboard to the stores and to the management.
Produce ad hoc CRM reports including customer trends, focused métiers, targeted customer segments, etc.
Perform other ad-hoc duties
Profile
Undergraduate or fresh university graduate, preferably in Business Administration, Marketing, or a related discipline.
Independent, detail-minded and well-organized. Able to work under pressure.
Able to develop and maintain collaborative relationships and foster teamwork with multiple levels/departments within the organization.
Very strong data analysis skills, project management and time management skills.
Proficient in Microsoft Office, particularly Excel and PowerPoint
Good command of written and spoken English, Mandarin and Cantonese
Available to work commit at least 3 days a week.
