Social Media Specialist

Overview

Social Media Specialist Jobs in Jakarta, Indonesia at Project 1945

Title: Social Media Specialist

Company: Project 1945

Location: Jakarta, Indonesia

Key Responsibilities :

1. Content Calendar & Organic Content — Create monthly social media content calendar and amplify seasonal launching plan based on content brief. Execute organic posts based on the calendar — writing captions, copy, and content scripts that reflect P1945's brand identity.
2. Community Management — Monitor and respond to comments, DMs, and mentions across social platforms — promptly, warmly, and always on-brand. Handle negative interactions calmly and professionally.
3. Daily Content Execution & Scheduling — Prepare final assets, write copy, schedule content via applicable tools, and ensure on-time publishing per the content schedule.
4. Trend & Content Research — Track social media trends, new content formats, and competitor activity. Provide regular content recommendations to the Branding & Creative Lead based on findings.
5. Content Performance Reporting — Compile weekly/monthly content performance data (reach, engagement rate, follower growth). Present concise insights to the Branding & Creative Lead to inform future content decisions.
6. Cross-Team Collaboration — Coordinate with the KOL & Affiliate, NPD, and Brand Activation teams for cross-team content needs — amplification, new product content, and event/pop-up content.

Qualifications :



Education & Experience

• Min. Diploma/Bachelor's — Communications, Marketing, Journalism, or related field.
• 2–3 years of experience in social media, copywriting, or digital marketing.
• Experience in the Beauty, Personal Care, Lifestyle, or Consumer Brand industry.

Skills — Required

• Strong Indonesian copywriting skills — editorial, emotive, and on-brand.
• Active community management experience across social media platforms.
• Understanding of social media algorithms and best practices.
• Able to build and execute a content calendar independently.
• Able to read and compile data from social media analytics.
• Familiar with scheduling tools and daily content production workflows.

Skills — Nice-to-have

• Basic photo/video editing.
• Basic understanding of Meta Ads — copy and asset production for paid content.
• English copywriting skills for bilingual content needs.

Soft Skills

• Ownership — proactive, does not need to be followed up on daily tasks.
• Empathy & Tone Awareness — able to read conversational context and adapt responses.
• Detail-oriented — thorough with final copy before publishing, zero-typo mentality.
• Constant Learner — actively follows platform trends and applies them.
• Collaborative — comfortable working across teams.