Overview
Social Media Lead (KL) Jobs in Greater Kuala Lumpur at Helinox
Title: Social Media Lead (KL)
Company: Helinox
Location: Greater Kuala Lumpur
HOW TO APPLY
Apply here: https://forms.gle/EpWCDniSCJgLzwCx6
Please include your CV, along with links to social accounts or campaigns you have personally managed.
Only applications submitted via this form will be entertained, all applications are reviewed on a rolling basis.
Social Media Lead — Kuala Lumpur, Malaysia
Department: Global Marketing / GTM
Reports to: CEO, with close collaboration across the global marketing team
Location: Kuala Lumpur. Remote during a 3 month probation, office based thereafter.
Compensation: Market competitive
COMPANY OVERVIEW
Helinox is an outdoor furniture brand, maker-founded and family-owned since 2009. We created the ultralight packable chair category with Chair One in 2012, and we build globally across offices in Seoul, Singapore, San Francisco, Paris, Bangkok, and a growing studio in Kuala Lumpur. Our work is defined by engineering precision and restraint — products and a brand that earn their place anywhere.
ROLE SUMMARY
This role owns the strategy and operation of Helinox's global social channels. You translate campaigns and product launches into the language of social and put them to work across our channels. You work hand in hand with the GTM & Product Marketing Manager, the Senior Copywriter, and the Performance Marketing team — campaigns come out of GTM, messaging is refined with the copywriter, paid is aligned with performance, and social is where it all reaches the audience.
You are both the strategist and the maker. You can run posting, copywriting, and community management with your own hands — not just direct them. You lead a junior team member, and together you split coverage so the channels never go quiet.
KEY RESPONSIBILITIES
- Own and execute Helinox's global social media strategy. Align with the GTM calendar to convert campaigns and launches into channel-level social plans.
- Plan, create, and publish content directly — write copy, handle basic editing (Canva-level), and optimize format per channel. Design assets are supplied by the global creative team for you to work with.
- Coordinate messaging and content with the GTM & Product Marketing Manager and Senior Copywriter; align organic and paid with the Performance Marketing team.
- Lead community management — set the tone and response guidelines, and manage the junior team member's day-to-day execution.
- With the junior team member, split coverage to keep the channels running around the clock, with no quiet gaps.
- Analyze channel performance, report, and propose next actions.
- Directly manage and coach the Social Media Executive.
QUALIFICATIONS
- 4+ years in social media, in-house brand or agency. Premium, lifestyle, or outdoor consumer goods experience preferred.
- Able to move between strategy and hands-on execution and build the work yourself — not a manager who only delegates.
- Writes English copy directly. Korean a plus.
- Fluent with AI tools as part of daily workflow.
- Flexibility to collaborate with US (PST) and European (CET) teams across time zones
